{"id":2100,"date":"2025-08-05T16:50:28","date_gmt":"2025-08-05T14:50:28","guid":{"rendered":"https:\/\/admixtio.com\/formules-amb-sentit-el-valor-de-treballar-amb-ingredients-de-proximitat-en-cosmetica-i-nutricio\/"},"modified":"2025-08-05T16:50:28","modified_gmt":"2025-08-05T14:50:28","slug":"formules-amb-sentit-el-valor-de-treballar-amb-ingredients-de-proximitat-en-cosmetica-i-nutricio","status":"publish","type":"post","link":"https:\/\/admixtio.com\/ca\/formules-amb-sentit-el-valor-de-treballar-amb-ingredients-de-proximitat-en-cosmetica-i-nutricio\/","title":{"rendered":"F\u00f3rmules amb sentit: el valor de treballar amb ingredients de proximitat en cosm\u00e8tica i nutrici\u00f3"},"content":{"rendered":"

\"catalunya\"<\/p>\n

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\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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En un mercat cada cop m\u00e9s saturat de reclams \u00abnaturals\u00bb, la veritable diferenciaci\u00f3 ja no rau nom\u00e9s en els ingredients utilitzats, sin\u00f3 en com s\u2019obtenen, d\u2019on provenen i quina hist\u00f2ria expliquen<\/strong>. Apostar per ingredients de proximitat \u2014cultivats, recol\u00b7lectats o transformats dins el mateix territori on es formula el producte\u2014 no \u00e9s nom\u00e9s una decisi\u00f3 log\u00edstica o est\u00e8tica: \u00e9s una decisi\u00f3 estrat\u00e8gica, \u00e8tica i de posicionament de marca<\/strong>.<\/p>\n

A Admixtio<\/strong>, des del nostre laboratori a Catalunya, creiem fermament que la innovaci\u00f3 no ha de venir de lluny<\/strong>. Sovint, els actius m\u00e9s potents, vers\u00e0tils i valuosos s\u00f3n m\u00e9s a prop del que pensem<\/strong>.<\/p>\n

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\ud83d\udd01 Per qu\u00e8 treballar amb ingredients de proximitat?<\/h2>\n
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1. \ud83c\udf31 Sostenibilitat real i mesurable<\/h3>\n

Reduir la dist\u00e0ncia entre l\u2019origen de l\u2019ingredient i el seu \u00fas final t\u00e9 un impacte directe en la petjada de carboni<\/strong> del producte:<\/p>\n

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  • \n

    Menys transport = menys emissions.<\/p>\n<\/li>\n

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    M\u00e9s efici\u00e8ncia log\u00edstica i menys necessitat d\u2019envasos o conservaci\u00f3 complexa.<\/p>\n<\/li>\n

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    Alineaci\u00f3 amb els Objectius de Desenvolupament Sostenible (ODS).<\/p>\n<\/li>\n<\/ul>\n

    Fer servir ingredients locals no \u00e9s nom\u00e9s m\u00e9s ecol\u00f2gic: \u00e9s m\u00e9s coherent<\/strong> amb el missatge que moltes marques volen transmetre.<\/p>\n

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    2. \ud83d\udd0d Tra\u00e7abilitat i transpar\u00e8ncia<\/h3>\n

    Quan el prove\u00efdor \u00e9s a 30, 100 o 200 km \u2014en comptes de ser a l\u2019altre costat del m\u00f3n\u2014 \u00e9s m\u00e9s f\u00e0cil:<\/p>\n

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      Visitar-ne l\u2019origen.<\/p>\n<\/li>\n

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      Entendre el proc\u00e9s de cultiu o recol\u00b7lecci\u00f3.<\/p>\n<\/li>\n

    • \n

      Auditar les bones pr\u00e0ctiques agr\u00edcoles, socials i ambientals.<\/p>\n<\/li>\n<\/ul>\n

      La tra\u00e7abilitat es converteix en una hist\u00f2ria visible i verificable<\/strong>, no en una promesa gen\u00e8rica. I aix\u00f2 genera confian\u00e7a al llarg de tota la cadena de valor, des de R+D fins al consumidor final.<\/p>\n

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      3. \ud83e\udd1d Relaci\u00f3 directa amb productors i transformaci\u00f3 local<\/h3>\n

      Treballar amb proximitat permet:<\/p>\n

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        Fomentar una economia circular real<\/strong>.<\/p>\n<\/li>\n

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        Donar suport a pagesos, recol\u00b7lectors i cooperatives del territori.<\/p>\n<\/li>\n

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        Adaptar les mat\u00e8ries primeres a les necessitats espec\u00edfiques de cada projecte.<\/p>\n<\/li>\n<\/ul>\n

        A m\u00e9s, afavoreix relacions estables, duradores i \u00e8tiques<\/strong>: deixes de ser nom\u00e9s un client per convertir-te en un soci estrat\u00e8gic<\/strong> per a la comunitat local.<\/p>\n

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        4. \ud83d\udcd6 Relat de marca aut\u00e8ntic i diferencial<\/h3>\n

        Un ingredient de proximitat no nom\u00e9s aporta propietats funcionals. Aporta un lloc, una estacionalitat, una hist\u00f2ria<\/strong>. I aix\u00f2 permet construir productes amb narrativa:<\/p>\n

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        \u00abAmb oli d\u2019avellana de Reus.\u00bb<\/p>\n

        \u00abAmb polifenols extrets del bag\u00e0s de ra\u00efm del Pened\u00e8s.\u00bb<\/p>\n

        \u00abAmb sa\u00fcc silvestre recol\u00b7lectat al Prepirineu.\u00bb<\/p>\n<\/blockquote>\n

        Aquest tipus de relats connecten emocionalment amb el consumidor<\/strong> i posicionen la marca com a transparent, compromesa i amb valors<\/strong>.<\/p>\n

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        5. \ud83e\uddea Qualitat funcional competitiva<\/h3>\n

        Els ingredients de proximitat no nom\u00e9s s\u00f3n sostenibles i tra\u00e7ables: tamb\u00e9 s\u00f3n efica\u00e7os<\/strong>. Molts actius d\u2019origen catal\u00e0 compten amb:<\/p>\n

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          Alt contingut en compostos bioactius (polifenols, antioxidants, vitamines…).<\/p>\n<\/li>\n

        • \n

          Tradici\u00f3 d\u2019\u00fas en la fitoter\u00e0pia mediterr\u00e0nia<\/strong>.<\/p>\n<\/li>\n

        • \n

          Potencial contrastat per a aplicacions tant cosm\u00e8tiques com nutrac\u00e8utiques.<\/p>\n<\/li>\n<\/ul>\n

          Gr\u00e0cies a t\u00e8cniques modernes d\u2019extracci\u00f3 i conservaci\u00f3, els bioactius locals poden competir amb mat\u00e8ries primeres importades en pot\u00e8ncia, estabilitat i versatilitat<\/strong>.<\/p>\n

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          \ud83e\uddec Com et pot ajudar Admixtio?<\/h2>\n

          A Admixtio<\/strong> t\u2019acompanyem en:<\/p>\n

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            Detectar ingredients locals amb aplicaci\u00f3 real i evid\u00e8ncia t\u00e8cnica.<\/p>\n<\/li>\n

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            Connectar amb productors, extractors i transformadors de confian\u00e7a.<\/p>\n<\/li>\n

          • \n

            Dissenyar f\u00f3rmules que integrin proximitat, efic\u00e0cia i storytelling de marca<\/strong>.<\/p>\n<\/li>\n

          • \n

            Desenvolupar productes cosm\u00e8tics i nutricionals amb identitat, prop\u00f2sit i valor<\/strong>.<\/p>\n<\/li>\n<\/ul>\n

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            I si el pr\u00f2xim gran ingredient de la teva f\u00f3rmula fos a menys de 100 km d\u2019Admixtio?<\/h3>\n

            Contacta amb nosaltres.<\/strong> T\u2019ajudem a transformar territori en innovaci\u00f3.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            \u00a0 En un mercat cada cop m\u00e9s saturat de reclams \u00abnaturals\u00bb, la veritable diferenciaci\u00f3 ja no rau nom\u00e9s en els ingredients utilitzats, sin\u00f3 en com s\u2019obtenen, d\u2019on provenen i quina hist\u00f2ria expliquen. Apostar per ingredients de proximitat \u2014cultivats, recol\u00b7lectats o transformats dins el mateix territori on es formula el producte\u2014 no \u00e9s nom\u00e9s una decisi\u00f3 […]<\/p>\n","protected":false},"author":2,"featured_media":2095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetica-ca"],"acf":[],"yoast_head":"\nF\u00f3rmules amb sentit: el valor de treballar amb ingredients de proximitat en cosm\u00e8tica i nutrici\u00f3<\/title>\n<meta name=\"description\" content=\"En un mercat cada cop m\u00e9s saturat de reclams "naturals", la veritable diferenciaci\u00f3 ja no rau nom\u00e9s en els ingredients utilitzats, sin\u00f3 en com s\u2019obtenen, d\u2019on provenen i quina hist\u00f2ria expliquen. 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