{"id":2211,"date":"2025-11-03T18:45:11","date_gmt":"2025-11-03T17:45:11","guid":{"rendered":"https:\/\/admixtio.com\/lescuma-i-la-percepcio-de-neteja-entre-la-ciencia-i-la-sensorialitat\/"},"modified":"2025-11-04T13:01:03","modified_gmt":"2025-11-04T12:01:03","slug":"lescuma-i-la-percepcio-de-neteja-entre-la-ciencia-i-la-sensorialitat","status":"publish","type":"post","link":"https:\/\/admixtio.com\/ca\/lescuma-i-la-percepcio-de-neteja-entre-la-ciencia-i-la-sensorialitat\/","title":{"rendered":"L\u2019escuma i la percepci\u00f3 de neteja: entre la ci\u00e8ncia i la sensorialitat"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2204 aligncenter\" src=\"https:\/\/admixtio.com\/wp-content\/uploads\/2025\/11\/foampng-300x200.webp\" alt=\"\" width=\"509\" height=\"339\" \/> \u00a0<\/p>\n<div class=\"flex flex-1 grow basis-auto flex-col overflow-hidden\">\n<div class=\"relative h-full\">\n<div class=\"flex h-full flex-col overflow-y-auto [scrollbar-gutter:stable]\">\n<div class=\"@thread-xl\/thread:pt-header-height mt-1.5 flex flex-col text-sm md:pb-9\">\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"a1feac6c-23ac-4f7d-b111-a0bd8af53971\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"isolate w-full basis-auto has-data-has-thread-error:pt-2 has-data-has-thread-error:[box-shadow:var(--sharp-edge-bottom-shadow)] md:border-transparent md:pt-0 dark:border-white\/20 md:dark:border-transparent flex flex-col\">\n<div class=\"text-base mx-auto px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl\">\n<div class=\"relative z-1 flex max-w-full flex-1 flex-col h-full max-xs:[--force-hide-label:none]\" aria-haspopup=\"dialog\" aria-expanded=\"false\" aria-controls=\"radix-:R7khioukkt995j5:\" data-state=\"closed\">\n<form class=\"w-full [view-transition-name:var(--vt-composer)]\" data-type=\"unified-composer\">\n<div class=\"border-token-border-xlight flex w-full cursor-text flex-col items-center justify-center rounded-[28px] border bg-clip-padding contain-inline-size overflow-clip shadow-sm sm:shadow-lg dark:shadow-none! bg-token-main-surface-primary dark:bg-[#303030]\">\n<p>A la ment del consumidor, hi ha una associaci\u00f3 gaireb\u00e9 autom\u00e0tica: <strong>m\u00e9s escuma = m\u00e9s neteja<\/strong>. Aquesta percepci\u00f3, encara que intu\u00eftiva, no sempre es correspon amb la realitat t\u00e8cnica. En el context actual, on les marques aposten per productes cada cop m\u00e9s sostenibles, \u00abclean\u00bb o naturals, l\u2019escuma \u2014o la seva abs\u00e8ncia\u2014 es converteix en un repte estrat\u00e8gic per a formuladors, equips de m\u00e0rqueting i responsables de producte.<\/p>\n<p>Des d\u2019<strong>Admixtio<\/strong>, abordem aquest fenomen des d\u2019una perspectiva sensorial, t\u00e8cnica i funcional, ajudant els nostres clients a trobar l\u2019equilibri entre naturalitat, efic\u00e0cia i percepci\u00f3.<\/p>\n<h3><strong>Qu\u00e8 \u00e9s l\u2019escuma i per qu\u00e8 influeix tant?<\/strong><\/h3>\n<p>L\u2019escuma es genera quan un <strong>tensioactiu<\/strong> (una mol\u00e8cula amb una part hidr\u00f2fila \u2014que atrau l\u2019aigua\u2014 i una altra lip\u00f2fila \u2014que atrau el greix\u2014) es dissol en aigua i \u00e9s agitada o airejada, per exemple fregant amb les mans. En aquest proc\u00e9s, les mol\u00e8cules de tensioactiu s\u2019organitzen al voltant de petites bombolles d\u2019aire formant una pel\u00b7l\u00edcula estable que les envolta. Aquesta estructura redueix la tensi\u00f3 superficial de l\u2019aigua i permet que l\u2019aire quedi atrapat, donant lloc a l\u2019escuma.<\/p>\n<p>Com m\u00e9s efica\u00e7 \u00e9s el tensioactiu a l\u2019hora d\u2019estabilitzar aquestes bombolles, m\u00e9s abundant i duradora ser\u00e0 l\u2019escuma. Tot i aix\u00f2, aquesta capacitat <strong>no est\u00e0 directament relacionada amb el poder netejador del producte<\/strong>: un producte pot generar molta escuma i netejar poc, o a l\u2019inrev\u00e9s. Factors com el tipus de tensioactiu, la seva concentraci\u00f3, el pH, la temperatura o la pres\u00e8ncia de sals i l\u00edpids tamb\u00e9 influeixen en el volum, la mida i la persist\u00e8ncia de l\u2019escuma.<\/p>\n<p>Per\u00f2 m\u00e9s enll\u00e0 de la seva funci\u00f3 t\u00e8cnica, l\u2019escuma t\u00e9 un paper sensorial i emocional molt potent:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>Ens indica que el producte \u00abest\u00e0 funcionant\u00bb<\/p>\n<\/li>\n<li>\n<p>Reafirma la idea d\u2019higiene i acci\u00f3 immediata<\/p>\n<\/li>\n<li>\n<p>Aporta plaer d\u2019\u00fas i un ritual de neteja<\/p>\n<\/li>\n<\/ul>\n<p>Estudis sensorials han confirmat que els consumidors perceben els productes amb m\u00e9s escuma com a m\u00e9s efica\u00e7os, fins i tot si l\u2019escuma no t\u00e9 una relaci\u00f3 directa amb la capacitat de neteja real. [1], [2]<\/p>\n<h3><strong>Gels i xamp\u00fas naturals: menys escuma = menys efic\u00e0cia?<\/strong><\/h3>\n<p>Un dels desafiaments clau en la formulaci\u00f3 de productes cosm\u00e8tics naturals \u00e9s la substituci\u00f3 dels tensioactius convencionals com els <strong>sulfats (SLS, SLES)<\/strong> o els <strong>etoxilats (PEGs)<\/strong>, coneguts per la seva elevada capacitat espumant i deterg\u00e8ncia, per\u00f2 tamb\u00e9 pel seu potencial irritant i perfil ambiental controvertit. En el seu lloc, es fa servir <strong>tensioactius d\u2019origen vegetal i m\u00e9s biodegradables<\/strong>, com els <strong>alquilpoligluc\u00f2sids (decyl glucoside, coco glucoside)<\/strong> o el <strong>SCI (sodium cocoyl isethionate)<\/strong>, que presenten un perfil m\u00e9s suau i respectu\u00f3s amb la pell i el medi ambient.<\/p>\n<p>Aquestes alternatives naturals generen una escuma <strong>m\u00e9s lleugera, de bombolla gran i menys persistent<\/strong>, cosa que pot ser interpretada err\u00f2niament pel consumidor com a menor efic\u00e0cia. Tanmateix, quan est\u00e0n ben formulades, aquestes bases netejadores ofereixen un rendiment <strong>comparable als tensioactius cl\u00e0ssics<\/strong> pel que fa a l\u2019eliminaci\u00f3 de greix, brut\u00edcia i toler\u00e0ncia cut\u00e0nia.<\/p>\n<p>\u00c9s important destacar que el <strong>volum d\u2019escuma no guarda relaci\u00f3 directa amb l\u2019efic\u00e0cia de neteja<\/strong>: \u00e9s un fenomen sensorial, m\u00e9s que funcional.<\/p>\n<p>Per exemple, els xamp\u00fas naturals basats en alquilpoligluc\u00f2sids tendeixen a formar una escuma menys densa que els seus equivalents sulfatats, cosa que pot afectar la percepci\u00f3 de neteja si no s\u2019acompanya d\u2019una <strong>narrativa sensorial cuidada<\/strong> o d\u2019una f\u00f2rmula enriquida amb <strong>emol\u00b7lients i estabilitzants<\/strong> que millorin l\u2019experi\u00e8ncia d\u2019\u00fas. [3], [4]<\/p>\n<h3><strong>Escuma en productes per a la vaixella: qu\u00e8 canvia?<\/strong><\/h3>\n<p>En l\u2019\u00e0mbit dels detergents per a vaixella d\u2019\u00fas manual, l\u2019escuma tamb\u00e9 t\u00e9 un paper clau en l\u2019experi\u00e8ncia d\u2019\u00fas, actuant com a <strong>indicador sensorial d\u2019efic\u00e0cia<\/strong>. A nivell t\u00e8cnic, per\u00f2, la generaci\u00f3 d\u2019escuma <strong>no est\u00e0 directament relacionada amb el poder desgreixador o netejador real<\/strong> del producte. De fet, en entorns professionals o en rentavaixelles autom\u00e0tics, la formaci\u00f3 excessiva d\u2019escuma es considera un inconvenient m\u00e9s que no pas un avantatge.<\/p>\n<p>Les f\u00f2rmules tradicionals, basades en <strong>tensioactius ani\u00f2nics forts<\/strong> (com el <em>sodium laureth sulfate<\/em> o el <em>linear alkylbenzene sulfonate<\/em>), generen una escuma densa i persistent, molt ben acceptada pel consumidor com a senyal de pot\u00e8ncia netejadora. En canvi, els productes <strong>ecol\u00f2gics o naturals<\/strong> sovint incorporen <strong>tensioactius no ani\u00f2nics d\u2019origen vegetal<\/strong>, com els <strong>alquilpoligluc\u00f2sids (APG)<\/strong> o derivats del coco, amb una menor capacitat espumant.<\/p>\n<p>Aquesta difer\u00e8ncia pot generar una <strong>dison\u00e0ncia perceptiva<\/strong>: el consumidor associa menys escuma amb menor efic\u00e0cia, cosa que pot conduir a un <strong>exc\u00e9s d\u2019\u00fas del producte<\/strong> per \u201ccompensar\u201d la manca de retroalimentaci\u00f3 visual, fins i tot quan la f\u00f2rmula \u00e9s realment efica\u00e7 en l\u2019eliminaci\u00f3 de greix i brut\u00edcia. Diversos estudis sobre comportament del consumidor han demostrat aquest efecte de <strong>sobredosificaci\u00f3<\/strong> en productes amb poc volum d\u2019escuma. [5], [6]<\/p>\n<p>En aquest tipus de formulacions, \u00e9s crucial treballar tant el <strong>rendiment t\u00e8cnic real<\/strong> com el <strong>llenguatge sensorial i visual del producte<\/strong>, refor\u00e7ant amb <em>claims<\/em> o indicadors l\u2019efic\u00e0cia m\u00e9s enll\u00e0 de l\u2019escuma.<\/p>\n<h3><strong>L\u2019escuma \u00e9s m\u00e0rqueting sensorial?<\/strong><\/h3>\n<p>En part, s\u00ed. L\u2019escuma funciona com un <strong>feedback visual immediat<\/strong>. Un rentavaixelles amb escuma densa transmet sensaci\u00f3 de pot\u00e8ncia, encara que no netegi millor. Un xamp\u00fa espumant refor\u00e7a l\u2019experi\u00e8ncia de cura personal. Per\u00f2 tamb\u00e9 hi ha inconvenients:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>Escumes excessives dificulten l\u2019esbandit<\/p>\n<\/li>\n<li>\n<p>M\u00e9s potencial irritant<\/p>\n<\/li>\n<li>\n<p>M\u00e9s residu sobre pell, vaixella o t\u00e8xtils<\/p>\n<\/li>\n<\/ul>\n<p>Qu\u00e8 pot fer una marca?<\/p>\n<ul data-spread=\"false\">\n<li>\n<p><strong>Formular intel\u00b7ligentment<\/strong>: combinant tensioactius suaus i espumants d\u2019origen natural com la betaina de coco o derivats de sucres (APGs, etc.).<\/p>\n<\/li>\n<li>\n<p><strong>Educar el consumidor<\/strong>: explicar per qu\u00e8 menys escuma no vol dir menys efic\u00e0cia.<\/p>\n<\/li>\n<li>\n<p><strong>Disseny sensorial cuidat<\/strong>: incorporar aspectes visuals o arom\u00e0tics que compensin la \u201cabs\u00e8ncia d\u2019escuma\u201d, com ara color natural, aroma fresc, efecte postneteja o degoteig visible.<\/p>\n<\/li>\n<li>\n<p><strong>Avaluacions comparatives reals<\/strong>: tests d\u2019efic\u00e0cia respecte productes convencionals, mostrant resultats (neteja, suavitat, esbandit), encara que hi hagi menys escuma.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>Conclusions<\/strong><\/h3>\n<ul data-spread=\"false\">\n<li>\n<p>L\u2019escuma segueix sent un marcador clau de percepci\u00f3 de neteja, especialment en categories com xamp\u00fas, gels i rentavaixelles.<\/p>\n<\/li>\n<li>\n<p>En productes naturals, la reducci\u00f3 d\u2019escuma \u00e9s habitual&#8230; per\u00f2 no ha de traduir-se en un menor rendiment percebut.<\/p>\n<\/li>\n<li>\n<p>El repte est\u00e0 a formular amb efic\u00e0cia real, mantenir una bona experi\u00e8ncia sensorial i comunicar de manera honesta i educativa.<\/p>\n<\/li>\n<\/ul>\n<p>A <strong>Admixtio<\/strong>, ajudem marques naturals i sostenibles a dissenyar f\u00f2rmules equilibrades, amb bona sensorialitat i arguments t\u00e8cnics s\u00f2lids, fins i tot en contextos amb menys escuma.<\/p>\n<p>\u00a1Vols que el teu proper producte natural netegi&#8230; i se senti com a tal? <a href=\"https:\/\/admixtio.com\/ca\/contacte\/\">Contacta amb nosaltres<\/a>.<\/p>\n<h3><strong>Bibliografia i webgrafia<\/strong><\/h3>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol start=\"1\" data-spread=\"true\">\n<li>\n<p>The Role of Foam in Shampoo, Cosmetic Scientist<br \/><a>https:\/\/cosmeticscientist.com\/the-role-of-foam-in-shampoo<\/a><\/p>\n<\/li>\n<li>\n<p>OptimusBio \u2013 Foam in Cleaning and Personal Care Products<br \/><a>https:\/\/www.optimusbio.co.za\/foam-in-cleaning-and-personal-care-products\/<\/a><\/p>\n<\/li>\n<li>\n<p>A Review on Herbal Shampoo, IRJMETS<br \/><a>https:\/\/www.irjmets.com\/upload_newfiles\/irjmets71000047629\/paper_file\/irjmets71000047629.pdf<\/a><\/p>\n<\/li>\n<li>\n<p>Natural Foaming Agents: A Review, IJCRT<br \/><a>https:\/\/ijcrt.org\/papers\/IJCRT23A5338.pdf<\/a><\/p>\n<\/li>\n<li>\n<p>The impact of detergent performance on sustainable consumer laundry behavior, ResearchGate<br \/><a>https:\/\/www.researchgate.net\/publication\/378833652<\/a><\/p>\n<\/li>\n<li>\n<p>Consumer Behavior and Fascinating Challenges on Household Laundry and Dishwashing, Tenside Surf. Det. (2016)<br \/><a>https:\/\/www.researchgate.net\/publication\/310573136<\/a><\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 A la ment del consumidor, hi ha una associaci\u00f3 gaireb\u00e9 autom\u00e0tica: m\u00e9s escuma = m\u00e9s neteja. Aquesta percepci\u00f3, encara que intu\u00eftiva, no sempre es correspon amb la realitat t\u00e8cnica. En el context actual, on les marques aposten per productes cada cop m\u00e9s sostenibles, \u00abclean\u00bb o naturals, l\u2019escuma \u2014o la seva abs\u00e8ncia\u2014 es converteix [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosmetica-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019escuma i la percepci\u00f3 de neteja: entre la ci\u00e8ncia i la sensorialitat<\/title>\n<meta name=\"description\" content=\"A la ment del consumidor, hi ha una associaci\u00f3 gaireb\u00e9 autom\u00e0tica: m\u00e9s escuma = m\u00e9s neteja. Aquesta percepci\u00f3, encara que intu\u00eftiva, no sempre es correspon amb la realitat t\u00e8cnica. En el context actual, on les marques aposten per productes cada cop m\u00e9s sostenibles, &quot;clean&quot; o naturals, l\u2019escuma \u2014o la seva abs\u00e8ncia\u2014 es converteix en un repte estrat\u00e8gic per a formuladors, equips de m\u00e0rqueting i responsables de producte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/admixtio.com\/espuma-formulas-naturales\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019escuma i la percepci\u00f3 de neteja: entre la ci\u00e8ncia i la sensorialitat\" \/>\n<meta property=\"og:description\" content=\"A la ment del consumidor, hi ha una associaci\u00f3 gaireb\u00e9 autom\u00e0tica: m\u00e9s escuma = m\u00e9s neteja. Aquesta percepci\u00f3, encara que intu\u00eftiva, no sempre es correspon amb la realitat t\u00e8cnica. 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