{"id":2201,"date":"2025-10-07T11:33:48","date_gmt":"2025-10-07T09:33:48","guid":{"rendered":"https:\/\/admixtio.com\/claims-in-cosmetics-food-and-detergents-between-promise-and-regulation\/"},"modified":"2025-10-07T11:33:48","modified_gmt":"2025-10-07T09:33:48","slug":"claims-in-cosmetics-food-and-detergents-between-promise-and-regulation","status":"publish","type":"post","link":"https:\/\/admixtio.com\/en\/claims-in-cosmetics-food-and-detergents-between-promise-and-regulation\/","title":{"rendered":"Claims in cosmetics, food and detergents: between promise and regulation"},"content":{"rendered":"

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In a market where consumers are increasingly informed \u2014and simultaneously influenced by trends and emotional marketing\u2014 claims<\/em> have become a key positioning tool.<\/p>\n

“Natural”, “toxic-free”, “boosts the immune system”, “eliminates 99.9% of bacteria”, “anti-aging”, “zero waste”, “detox effect”… Are these all legitimate claims? Who oversees their truthfulness? And what legal or reputational risks do they pose?<\/p>\n

In this article, we explore what claims are, how they are regulated in cosmetics<\/strong>, food<\/strong>, and detergents<\/strong>, and how Admixtio can help you build a technical, solid and distinctive narrative.<\/strong><\/p>\n

What is a claim?<\/strong><\/h3>\n

A claim<\/em> is any textual or visual message accompanying a product that communicates a benefit, function, or added value<\/strong> related to its use, composition, or impact.<\/p>\n

A claim can be:<\/p>\n